There’s nothing more disappointing than buying a beautiful piece of jewellery, only to notice that it has started to lose its shine.
Whether it's a favourite necklace you wear every day or a pair of earrings you save for special occasions, knowing how to care for your jewellery can help keep it looking beautiful for longer.
The good news? A few simple habits can make a big difference.
Why Does Jewellery Tarnish?
Tarnishing happens when certain metals react with substances in the environment, including moisture, oxygen, sweat and chemicals.
Perfume, lotions, cleaning products and even the natural oils in our skin can affect how jewellery looks over time. Some materials are also more prone to tarnishing than others.
While no jewellery is completely maintenance-free, choosing quality materials and taking proper care of your pieces can help preserve their appearance.
1. Keep Your Jewellery Away From Harsh Chemicals
Perfume, hairspray, lotions and household cleaning products can affect the surface of jewellery.
A simple rule to follow is:
Put your jewellery on last when getting ready.
Apply your skincare, perfume and makeup first, allow them to dry, and then add your favourite jewellery as the finishing touch.
2. Store Your Jewellery Properly
Where you store your jewellery matters.
Leaving pieces exposed to humidity and air can increase the chance of tarnishing. When you're not wearing your jewellery, store it somewhere clean and dry.
Individual jewellery boxes or soft pouches can also help prevent pieces from rubbing against each other and becoming scratched.
3. Give Your Jewellery a Gentle Clean
Regular cleaning can help remove oils and everyday build-up.
Use a soft, dry cloth to gently wipe your jewellery after wearing it. Avoid abrasive materials that could scratch the surface, and always follow the care recommendations for the specific material your jewellery is made from.
A little care after wearing your favourite pieces can help keep them looking polished and beautiful.
4. Choose Jewellery Designed for Everyday Life
If you love wearing jewellery every day, the material you choose can make a difference.
Stainless steel jewellery is a popular choice because it is durable and resistant to corrosion. High-quality gold PVD plating can also provide a beautiful gold finish designed to be more durable than traditional gold plating.
At Vivienne Gold, we love jewellery that doesn't have to be saved for a special occasion. Our collection focuses on elegant, affordable pieces designed to become part of your everyday style.
5. Take Extra Care Around Water and Moisture
Moisture can affect different types of jewellery in different ways. If you're unsure how your jewellery will react to water, it's always best to follow the care instructions provided by the brand.
Choosing jewellery made from durable, water-resistant materials can give you more confidence when wearing your favourite pieces as part of your everyday routine.
6. Avoid Sleeping in Your Jewellery
Taking your jewellery off before bed can help prevent unnecessary pulling, tangling and damage.
It also gives you the opportunity to safely store your pieces overnight so they're ready to wear again the next day.
7. Invest in Pieces You'll Actually Wear
The best jewellery is meant to be enjoyed.
Rather than filling your collection with pieces that only work with one outfit or occasion, choose timeless designs that can be worn again and again. A beautiful gold necklace or elegant pair of earrings can become part of your signature style—and give you more value from every piece you own.
Beautiful Jewellery Deserves to Be Worn
Caring for your jewellery doesn't need to be complicated. By avoiding harsh chemicals, storing your pieces carefully and choosing durable materials, you can help keep your favourite jewellery looking beautiful.
At Vivienne Gold, we believe in elegant everyday luxury that is affordable. Jewellery should make you feel confident and polished—and it should be something you can enjoy wearing, not something you feel you have to keep hidden away for special occasions.
Because the best jewellery isn't sitting in a jewellery box. It's out there being worn and loved.
Explore the Vivienne Gold collection and discover timeless jewellery designed for everyday elegance.