Our model is wearing the Maggie Layered Necklace
If you've been shopping for gold jewellery, you've probably come across terms like gold plated, gold PVD, gold vermeil and stainless steel.
They can sound very similar, but they're not the same thing.
So, what is the difference between gold PVD and traditional gold plating, and which is better for everyday jewellery?
If you want beautiful gold jewellery that you can wear regularly without paying the price of solid gold, understanding the difference can help you make a more informed choice.
What Is Gold Plated Jewellery?
Traditional gold plating involves applying a layer of gold over another metal.
The thickness and quality of the gold layer can vary considerably between jewellery pieces. With regular wear, the plating can gradually become thinner, particularly in areas that experience frequent friction.
Things such as sweat, water, perfume, lotions and everyday contact can also affect the finish over time.
This doesn't necessarily mean gold-plated jewellery is poor quality. It simply means you need to understand what you're buying and how it should be cared for.
What Is Gold PVD?
PVD stands for Physical Vapour Deposition.
Rather than simply applying gold using a traditional plating process, PVD uses a specialised vacuum process to deposit a coating onto the surface of the jewellery.
Gold PVD is commonly used with stainless steel jewellery because it can create a durable, attractive finish designed for everyday wear.
For shoppers looking for the appearance of gold combined with the durability of stainless steel, this can be an appealing option.
Gold PVD vs Traditional Gold Plating
So how do they compare?
| Gold PVD | Traditional Gold Plating | |
|---|---|---|
| Durability | Generally designed for greater durability | Can wear depending on thickness and use |
| Base materials | Often stainless steel | Can vary |
| Everyday wear | Well suited to everyday jewellery | May require more care |
| Appearance | Rich gold finish | Gold finish |
| Price | More affordable than solid gold | Generally affordable |
| Maintenance | Relatively low maintenance | May require more care |
The quality of the individual piece still matters. The base metal, coating, thickness, manufacturing process and care all influence how jewellery performs over time.
Is Gold PVD Jewellery Waterproof?
This is one of the most common questions people ask.
Gold PVD jewellery on stainless steel is often chosen for its resistance to everyday exposure to moisture and corrosion. However, “waterproof” doesn't mean indestructible.
Different manufacturers use different materials and coating processes, so it's important to check the specific jewellery brand's claims and care instructions.
At Vivienne Gold, we choose stainless steel and PVD gold finishes because we want our jewellery to be practical as well as beautiful.
Our philosophy is simple:
Jewellery should be made to be worn.
Does Gold PVD Jewellery Tarnish?
Stainless steel itself is highly resistant to corrosion and tarnishing.
The gold-coloured finish is a separate consideration because it is a coating over the base metal. Its longevity can depend on the quality of the PVD process, the construction of the jewellery and how frequently it is exposed to chemicals and friction.
To help your jewellery stay looking beautiful, avoid unnecessary exposure to perfume, harsh chemicals and abrasive products.
A quick wipe with a soft cloth after wearing can also help remove oils and residue.
Is Gold PVD Better Than Gold Plated?
There isn't one answer for everyone, but if your priority is durability and everyday wear, gold PVD stainless steel jewellery can be an excellent option.
It's particularly appealing if you want:
-
The look of beautiful gold jewellery
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A durable stainless steel base
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Jewellery suitable for regular wear
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Resistance to corrosion
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A more affordable alternative to solid gold
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Timeless pieces that don't need to be saved for special occasions
For someone who wants to wear the same necklace or earrings regularly, these practical advantages can make a real difference.
What About Solid Gold?
Solid gold is a wonderful jewellery material and has a very different price point.
If you're purchasing jewellery as a long-term investment or looking for a precious-metal piece with intrinsic material value, solid gold may be the right choice.
But if your priority is beautiful everyday jewellery at an accessible price, gold PVD stainless steel offers a different proposition.
You can enjoy the appearance of gold without having to spend thousands on every piece in your jewellery collection.
How to Choose Quality Gold PVD Jewellery
Not all jewellery is created equally.
When shopping for gold PVD jewellery, look for information about:
The base metal
Stainless steel is a popular choice for durable everyday jewellery. If possible, look for the specific grade rather than simply “metal” or “alloy.”
The coating
Look for brands that clearly explain what type of gold finish they use.
The design
A well-designed piece should feel substantial, comfortable and considered—not flimsy or disposable.
The care instructions
A reputable jewellery brand should tell you how to look after your pieces.
The overall value
Don't judge jewellery solely by its price. Consider the materials, design, finish, durability and how often you're realistically going to wear it.
Why We Choose 316L Stainless Steel and 18K PVD Gold
At Vivienne Gold, we wanted to create jewellery that feels elegant enough for work, beautiful enough for dinner and practical enough for everyday life.
That's why our collection features 316L stainless steel with an 18K PVD gold finish.
It's our way of bringing together the things we believe women shouldn't have to choose between:
Elegance. Quality. Durability. Affordability.
You don't need to wait for a special occasion to wear your favourite jewellery.
Your everyday life is special enough.
The Bottom Line
If you're deciding between gold PVD and traditional gold-plated jewellery, think about how you intend to wear your jewellery.
If you want delicate pieces for occasional wear, traditional gold plating may be perfectly suitable.
If you're looking for jewellery that combines a gold appearance with a durable stainless steel base and is designed for everyday life, gold PVD stainless steel jewellery is well worth considering.
And ultimately, the best jewellery is the jewellery you actually love wearing.
Discover the Vivienne Gold collection and find elegant everyday jewellery designed to be worn, loved and enjoyed.